Paris · Alliance for European Flax-Linen and Hemp
19.05.21 → 21.06.21
The European Confederation of Flax and Hemp (CELC) reinforces its partnership with the BHV MARAIS for a new large-scale joint operation in which flax takes on all its forms.
From May 8, the favorite department store of the Parisians, sees installing in front of its facade, a field of flax which vegetalizes the street of Rivoli, its windows are also adorned with the colors of flax.
The CELC and the BHV MARAIS put forward the plant, within the framework of the operation “Jardinons”, by creating an event of scale in the heart of Paris. And as soon as the store reopens, flax will take over every floor with fashion and lifestyle pop-ups. Shopping fans will not be left out and will be able to find the latest creative linen, fashion and decoration products.
rue de Rivoli
+33 1 42 33 93 18
Communiqué de presse (pdf, in French only)