Since 2010, Pernod Ricard, the world’s number two in wines and spirits, has chosen contemporary photography for its annual art campaign, created by some of the greatest names in world photography: Argentinean Marcos Lopez, Frenchman Denis Rouvre, Spaniard Eugenio Recuenco, Swiss Olaf Breuning, Australian Vee Speers, Chinese Li Wei, Senegalese Omar Victor Diop, German Martin Schoeller, Canadian Kourtney Roy, French Stéphane Lavoué and the Dutch-Croatian Sanja Marušić.
All of them have been talented in exercising their “carte blanche”, that total creative freedom that has only one parameter: using Group employees from all over the world as role models.