Since 2010, Pernod Ricard, the world’s number two in wines and spirits, has chosen contemporary photography for its annual « Carte Blanche”, created by some of the greatest names in world photography: Argentinean Marcos Lopez, Frenchman Denis Rouvre, Spaniard Eugenio Recuenco, Swiss Olaf Breuning, Australian Vee Speers, Chinese Li Wei, Senegalese Omar Victor Diop, German Martin Schoeller, Canadian Kourtney Roy, French Stéphane Lavoué, and the Dutch-Croatian Sanja Marušić and the French Olivier Culmann.