The Picto Fashion Photography Award – 2025

The 27th edition of the Picto Prize for Fashion Photography has a special flavor for Picto Foundation. 2025 is the year of the 75 years of the PICTO laboratories founded in 1950. The Picto Prize for Fashion Photography is an important pillar of PICTO’s constant actions and attention to creation, especially emergence. We want to make this 2025 edition an exceptional event for these emerging talents, finalists and winners who will win the four awards this year.

It is in this beautiful energy that we are pleased to welcome the animator and stylist Daphné Bürki to preside over the jury of this edition.

THE JURY
Daphné Bürki, President of the jury – Stylist and animator
Lise de Martino, Co-Chairman – Harper’s Bazaar France
Omaima Salem, Fashion Director – Dazed Mena
Sylvie Lécallier, Head of the photographic collection – Palais Galliera
Régina Weber, Head of Textile Design and Development – Paloma
Paolo Roversi, Photographer
Olivier Jezequel, Agent – LGA Management
Nathalie Maudet, Art Purchase Director – Publicis
Gaëlle Gouinguené, Head of Communication, Press Relations and Cultural Projects – Leica
Jean Leclercq, Director – Laboratoire Photographique Digital JANUARY
Yama Ndiaye, Grand Prix Picto of Fashion Photography 2024
Pierre Ciot, President of SAIF
Angelo Cirimele, Co-Founder – Magazine

THE 25 FINALISTS
Florent Le Roux
Jack Markovitz
Paris et De Pedro
Mai Yoshida
Caroline Sénécal
Alessandro Ferraioli
Carla Rossi
Karen Faurie
Labō Young & Igor Furtado
Ella Bats
Sacha Luisada
Luna Conte
Anna Leonte Loron
Théophile Parat
Igor Pjörrt
Manon Bailo
Lisa Miquet
Clément Jurkew
Anais Boileau
Héloïse Béghin
Maxime La
Margaux Corda
Jean Marques
Steve Ney
Arash Khaksari

AWARDS

The Picto Fashion Photography Award highlights a style that contributes to the advancement of photographic creation in the service of fashion and luxury. The originality of the artistic signature and the inspiration evoked by the series will be the key qualities highlighted by this historic award, supported by Leica.

The le19M endowment for Fine Craft Photography recognizes a visual style capable of developing original creative proposals around the Fashion Craft trades. Aesthetic approach, personal universe, and sensitivity will determine the winner, who will collaborate with one of the resident houses of le19M—an exceptional venue designed by CHANEL, dedicated to the creation and transmission of the Fashion and Decorative Arts métiers.

The Filippo Roversi endowment celebrates the originality of an artist’s technical expertise whose visual creation is grounded in the use of unique processes or devices. Craftsmanship, technical processes, composition, and lighting will be the primary features of the work being honored. This award is supported by photographer Paolo Roversi, who will share a portfolio review and a signed print with the recipient.

The LGA Management / JANVIER endowment, in collaboration with LGA Management Agency and JANVIER Digital Photo Lab, recognizes a visual talent whose photography and art direction, applied to the worlds of beauty, still life, or luxury, spans across various mediums (print, digital, motion design, and video).