Philippe Apeloig was born in Paris in 1962. He studied at the École supérieure des arts appliqués Duperré and the École nationale supérieure des arts décoratifs. In the early 1980s, he completed two internships in Amsterdam where he became particularly interested in typography. In 1985, he was hired as a graphic designer by the Musée d’Orsay where he implemented the visual identity designed by Bruno Monguzzi and Jean Widmer, and he signed the poster for the exhibition “Chicago, birth of a metropolis” among others. In 1988, he went to Los Angeles to work with April Greiman, a pioneer in computer design. In 1993, he was a resident at Villa Medici in Rome where he practiced lettering. From this work, he received the Gold Award from the Tokyo Type Director Club in 1995.
After Los Angeles, Philippe Apeloig returned to Paris and created his own studio. In 1993, he became artistic director of the magazine “Le jardin des Modes”. Until 1998, he taught typography at Ensad. In 1998, he moved to the United States for five years.
In 1997, he was appointed artistic consultant to the Louvre Museum and became its artistic director from 2003 to 2007. He created the logotypes for the Museums of France, the Museum of Art and History of Judaism in Paris, the IUAV in Venice, the Théâtre du Châtelet, and the Puiforcat brand. In 2016 and 2017, he created the visual identity of the Fontainebleau Art History Festival.
Philippe Apeloig works with many publishers and signs many posters. The Issey Miyake brand entrusted him with the packaging of the perfume “L’Eau d’Issey” for the 2017 edition.
He designed the signage for the Louvre Abou Dabi in collaboration with the Ateliers Jean Nouvel, as well as the logotype and visual identity for the Yves Saint Laurent museum in Marrakech.
Philippe Apeloig is a member of the AGI (Alliance Graphique Internationale).
He was named Chevalier de l’ordre des Arts et lettres in 2011.